Know Your Why

WHY MAKE WEIGHTLIFTING BELTS? 

Why make belts, I hear you not asking. 🤔 

Truth is, I kind of just stumbled upon this.
Back in 2013 I was working as an Engineer for a pharmaceutical company and hated the daily grind. 😖
But I loved weightlifting, loved squatting, loved just lifting heavy. 🏋️

So I did what anyone with an idea and a lot of naivety would do — I set up a company. Not making weightlifting stuff though. Oh no. 🙃
I imported foam rollers. And resistance bands.
Ha, I know, weird right? 😆
Mobility, flossing, rehab — that was all the rage 10+ years ago.

I realised pretty quickly that all that stuff was boring. 😴 I loved weightlifting.
So I imported weightlifting belts from Pakistan.
Nothing sexy, just a logo on a belt. Same as everyone else.

But I wanted to be different, I wanted to do something unique. ✨
So I started working with a saddler near me and we made belts together.
First he did everything.
I watched and I learnt. 👀
Soon I was doing everything except sewing the belt.
I was paying him £5 to sew a belt and it would take him less than 2 minutes. ⏱️

So I learnt to sew.

Got my own unit, got my own machines, and a team that’s almost 10‑strong. 👷👷👷👷👷👷👷👷👷👷
Now we’ve got a busy workshop making belts for not only us but some big‑name brands too… if you like shark logos. 🦈

Want something unique or truly custom? We’re the guys — and girls — for you.
We’ve got Dan, our designer, who has a bit of an obsession with Photoshop and AI, knocking out some bangers on the design front. 🎨🤖
Then we’ve got the rest of the team with the skills to make that belt a reality.

💪 Hit us up. Or not. Your choice. ✌️